Hijabs on the runway

Fashion is evolving, and modest style is taking centrestage. No longer confined to niche markets, modest clothing lines like Afro Hijaby are bringing modesty into the mainstream with designs that seamlessly blend trendiness with tradition.

Founded by Amina, Afro Hijaby was born out of the desire for inclusive modest wear suitable for diverse body types. The brand offers both ready-to-wear and custom-made pieces, ensuring every woman can find her perfect fit.

"Balancing modesty and fashion is an art. It is about selecting the right fabrics, playing with proportions, and curating trendy yet modest pieces that allow women to express their style while maintaining their values," Amina says.

As the demand for modest clothing continues to soar globally, driven by increasing diversity and inclusivity in fashion, brands like Afro Hijaby are meeting a growing need. However, achieving this balance comes with challenges.

"Modest designs often require more fabric, which increases production costs. Maintaining affordability while using high-quality, flowy materials that adhere to modest standards is an ongoing effort," she says.

Afro Hijaby's meticulous design process ensures every garment meets the highest standards of modesty and style. From concept sketches to fabric sourcing, pattern making, sampling, fitting, and quality control, each phase is carefully executed to create pieces that are not only fashionable but also comfortable and non-transparent.

Constantly staying ahead of trends, Afro Hijaby incorporates exciting colour combinations and design elements to keep its collections fresh and relevant.

"The brand's most popular offerings are the timeless abaya, coupled with palazzos and long tops that offer coverage without compromising on elegance," Amina says.

As modest fashion takes the world by storm, gracing major runways and red carpets, Amina encourages young designers to venture into this growing industry.

"The market is vast and growing rapidly. There is space for everyone to claim their share of this booming industry," she says.

Brands like Afro Hijaby are at the forefront of this movement, offering a diverse range of options that cater to women of all backgrounds and body types. From elegant abayas to contemporary tunics and palazzo pants, these designs celebrate the beauty of modest dressing while allowing for personal expression.

The brand's success lies in its ability to strike a balance between tradition and modernity, blending timeless silhouettes with contemporary prints and cuts. The use of high-quality fabrics, such as breathable cotton and luxurious chiffon, ensures that these garments not only look beautiful but also feel comfortable and practical for everyday wear.

Moreover, Afro Hijaby's commitment to inclusivity extends beyond just offering diverse sizing options. The brand actively celebrates the diversity of its clientele, embracing women of all cultures, ethnicity, and backgrounds who share a common appreciation for modest fashion.

Modest wear is no longer just a religious or cultural statement; it is a style choice embraced by women worldwide who seek to express their individuality while maintaining their values.